Hi there! I'm Sara, an Aussie who recently swapped Sydney's beaches for Dubai's stunning skylines (as of November 2024).
I'm a UX and Product Design Strategist who loves making complex things beautifully simple. Think of me as the bridge between what users need and what businesses want to achieve. I've had the privilege of working across various industries, bringing fresh perspectives to challenging problems. My design process is thorough and adaptable - here's a glimpse into how I bring ideas to life:
Behavioural Analysis | Contextual inquiry
Client visits are crucial for my design process. I gain insights on the business, users, customers, and tools for added value.
Customer, User & Stakeholder Workshops
Interacting in person, hearing various viewpoints, and reaching a mutual understanding of our shared objectives is invaluable. I like organising and leading workshops with stakeholders and clients to ensure everyone is on the same page regarding the task ahead.
User Journey Map
Developing journey maps as living documents in the project is a key method for identifying opportunities.
Platform Analysis
Current State Analysis
If there’s an existing solution to improve, it’s important to analyse and understand it fully to create a benchmark for measuring the improvements later on.
Ideation Sessions
No one succeeds alone. I appreciate everyone in the journey and ensure everyone is heard through collaborative workshops.
